AuDNet and EducatedPatients.com offer e-marketing insights during annual Academy of Doctors of Audiology convention
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AuDNet and EducatedPatients.com offer e-marketing insights during annual Academy of Doctors of Audiology convention
The leading audiology experts presented their knowledge and insights on using e-marketing to shape consumer awareness and attract new patients
Los Angeles (November 10, 2010) – AuDNet, Inc.’s Founder and President David Smirga, M.A. and Vice President John Ziegler, Au.D. joined Kevin St. Clergy, M.S., president of EducatedPatients.com to present e-marketing insights at The Academy of Doctors of Audiology (ADA) Convention on November 4-6, 2010 in San Antonio, Texas.
The ADA Convention is designed to provide clinical education and business tools for audiologists involved or interested in autonomous practice, regardless of practice setting.
Approximately 10% of the audiologists that attended last week’s ADA conference participated in AuDNet’s workshop entitled “Using e-marketing to shape consumer awareness and attract new patients.” The day long workshop, offered an explanation of AuDNet's unique “Tower” website (NowiHear.com), which promotes the selection of a licensed audiologist for hearing and balance care, and in cooperation with EducatedPatients.com, attendees received the latest e-marketing information and innovations in various areas including:
· Website development and content strategies
· Search-engine optimization procedures
· Pay-per-click advertising methods
· National audiology-care locator listing participation
· Social media marketing
· YouTube video leveraging
· E-marketing budgeting
· ROI calculations
In addition, the workshop provided attendees with several hands-on breakout sessions where they had the opportunity to build their Internet strategy, start a budgeting process, create a “mock” Facebook page, shoot an introductory practice video, and secure their practice listing on NowiHear.com.
For more information and to learn how you can participate in future e-marketing workshops, contact David Smirga at DSmirga[at]aud-net.com. For additional information on AuDNet, please contact Kristen Tischhauser at Kristen[at]SmartGirlsConsulting.com.
About AuDNet, Inc.
AuDNet, Inc. (www.NowiHear.com) is a national network of independent audiologists dedicated to providing expert, professional hearing and balance care so that patients achieve the best quality of life possible. The company’s mission is to position audiologists as THE hearing experts and create demand for audiology care nationally while audiologists remain independent locally.
About EducatedPatients.com
EducatedPatients.com, LLC (www.EducatedPatients.com) was founded to help audiology and hearing aid practices do a better job of competing online and offline. At the core of everything we do is patient education. For more information about EducatedPatients.com, please visit www.EducatedPatients.com.
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