Last week, an industry partner of AuDNet, Inc. (AudiologyOnline) published an article written by our President & Founder, David Smriga. The article, entitled "Are We (Still) Asleep At The Wheel? An Update from Seven Years Ago", explores the changes, or lack thereof, in the Audiology industry with regard to marketing and positioning themselves as THE hearing experts and go to professionals for hearing health.

The market is wide open for audiologists...namely because 38 million people suffer from hearing loss, people with hearing loss wait an average of 7 years before seeking help, 20% of people who need hearing aids actually have them, and the list goes on.

This is an under served population therefore, audiologists need a way to reach these consumers. AudNet and AudiologyOnline have teamed up to bring audiologists its iMarketing Program. 

For less then the cost of one hearing aid, leading audiology-focused companies partner to offer individual audiologists and private practices online marketing tools